Bulgari

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This article is about the Real World.

"They must love the smell of Bulgari. Yeah that's right I'm doing a little bit of product placement, I gotta get paid too, you know!"

—Avery J. Johnson, Arrival

Bulgari is implied by Sgt. Johnson to be some sort of product placement.

This is a possible reference joke to Bulgari who is, in real life, an Italian jeweler and luxury goods retailer.